BCIT Sports Marketing
Students enrolled in the Fall 2007 course should
purchase from the BCIT Book shop the text book:
Sport Marketing Third Edition
Bernard J Mullin, Stephen Hardy, William Sutton
Published by Human Kinetics
Please read Chapter 1 and Chapter 2 in
preparation for the first class.
page updated: 2007.07.04
All information herein is provided "as is"
without warranty of any kind, either express or implied. All content is
the property of Dave Doroghy and may not be used without his express