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BCIT Sports Marketing


Students enrolled in the Fall 2007 course should purchase from the BCIT Book shop the text book:

Sport Marketing Third Edition

Bernard J Mullin, Stephen Hardy, William Sutton

Published by Human Kinetics

ISBN 978-0-7360-6052-3 

Please read Chapter 1 and Chapter 2 in preparation for the first class.



page updated: 2007.07.04



All information herein is provided "as is" without warranty of any kind, either express or implied. All content is the property of Dave Doroghy and may not be used without his express permission.